The Team
Who We Are
Mark Song
Founder & CEO
Mark brings extensive experience as a Program Manager at Peking University, where he spearheaded and successfully executed a wide range of digital marketing campaigns. With a focus on social media, SEO/SEM, newsletters, and search/display advertising.
His proficiency in executing educational campaigns on suitable platforms, combined with his skill in optimizing approaches, ensures a heightened impact on target audiences and consistently improved outcomes.
Jay Yu
Marketing Director
Jay brings a wealth of experience in e-commerce and marketing, underpinned by a robust educational background in computer programming and business intelligence.
His career is marked by a successful track record of assisting numerous companies and merchants in marketing strategies and market trend analysis, consistently yielding outstanding results. Jay's multidisciplinary expertise makes him a valuable asset in navigating the complex landscape of digital commerce and market dynamics.
Yun Liang
Creative Director
Graduated in BA Fashion Design from Tsinghua University.
Yun has worked for XANDER ZHOU as a FashionDesigner; and for ONTIMESHOW, I.T CHINA as aGraphic Designer in their Marketing and CreativeTeams.
Yun also plans and executes Creative ShootingProjects as a Project Leader and Stylist.
Jason Wu
Content Director
Dual Master’s degrees from University of Toronto and University of San Francisco
With a rich background spanning 5 years in the realm of Consumer Relationship Management and Consulting, Jason brings a wealth of experience and expertise to the table. His areas of specialization encompass Digital Transformation, the meticulous execution of Social Media Campaigns, and the art of providing strategic consulting services.
Connie Liu
Product Manager
Master's degree in Data Science from the University of Toronto
She boasts a distinguished career as a Product Manager, having honed her expertise at renowned internet giants such as Alibaba, Meituan, Dewu, and Pingan. Her journey through these influential companies has equipped her with a wealth of experience and insights in the realm of product management.
Wanruo Xu
Office Manager ( New York )
Accomplished graduate degree from ColumbiaUniversity and holds an undergraduate degree inMathematics from King's College London.
With a strong entrepreneurial background in theeducation industry spanning over three years, shealso boasts extensive market experience of fouryears.
